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AUGUST 12, 2016

Gamification – good for your business?

Gamification in workplace can be an advantage for the company and is likely to foster engagement between employees. 

Gamification in workplace can be an advantage for the company and is likely to foster engagement between employees. It can strategically motive teams of coworkers and departments, what usually leads to positive changes in working behavior.

Nowadays, it has become crucial to drive motivation of employees in order to increase their achievement and to trigger their workload. Gamification is learning in a funny way and putting employees into situations that would enable them to improve their work. Following this further, you have to carefully consider strategy that has to be tailored on a specific department, like sales, marketing or customer service. On the basis of this you create strategy regarding goals achievement and objectives. If the strategy is not appropriately considered, the purpose of gamification is likely to fail. 

Lack of planning and also unrealistic expectations can cause a failure, too. Thus, it has to be directed to speficic audience, like sales, with effective objectives and built to ensure engagement. It can also provoke internal issues within a team when employees cross the line and try to win at all costs, because they are too competitive. Or they might start to cheat in order to win.

Another issue to take into account is the age of employees. They should be segmented and put into categories, since there is a difference between millenials and baby boomers in terms of work preferences. And this is important when it comes to rewarding. Millenials, for instance, are more likely to choose a job that they really like, they are not driven by money that much that they would have opted for a non-meaningful work. Thus, the reward in this case should not be based on money only, they should specifically feel they are engaged in something with greater sense.  

Membery team


AUGUST 12, 2016