Needless to say, Twitter is a good source of information. Whatever happens wherever in the world, twitter public is almost immediately informed, because the information spreads quickly throughout its hashtags. It gets you acquanted with trending topics, whether they have positive or negative character.
However, the popularity of Twitter is slowly decreasing nowadays. It can be argued that it’s happening because it is less user friendly than other social websites. Another fact to consider is that Twitter has never completely communicated the way it works and what exactly is its key focus. In other words, consumers are not familiarized with its modus operandi.
Moreover, thanks to amounts of software that allow you a certain kind of social-media automation, it can be argued that many people don’t even touch Twitter from the inside and their knowledge of the social site is quite limited. Due to social media marketing software there is almost no actual need to use Twitter (or other social sites) manually.
When it comes to marketing perspective, you should also take into account the way you create your tweets. They should not be very promotional, consumers do not like it anymore. It is vital to say that in order to promote your product or service successfully, you have to understand your target audience and catch their attention. Good thing to do is to provoke engagement, that will result in boosting your traffic.
To conclude, some people do not think about Twitter as the fundamental service for obtaining a relevant information, but put it into the category related to self-promotion of famous people. However, Twitter has not lost its direction yet, but is still evolving and improving.